15 Fashion and Beauty Brands Supporting Los Angeles Wildfire Relief Efforts

It is unattainable to sum up the devastation felt in Los Angeles proper now. As of Friday, January 17, 2025, 31% of the Palisades hearth and 65% of the Eaton hearth have been contained, in accordance with the Los Angeles Occasions, with hundreds of constructions together with properties and faculties destroyed and hundreds of individuals displaced. Amid this historic loss, watching Southern California communities come collectively has been extremely transferring. I grew up simply across the nook in Palm Springs, and L.A. all the time felt like a neighborhood away. Now that I work for an organization with roots in L.A., my co-workers and I’ve been in search of methods to assist wildfire victims by donating to GoFundMe campaigns and supporting nonprofit organizations together with Baby2Baby, The Los Angeles Fireplace Division Basis, and The Pasadena Humane Society.

A few of my favourite manufacturers have additionally stepped as much as make a distinction. By Rosie Jane is internet hosting a donation drive for individuals who’ve misplaced the whole lot, and types corresponding to Jeffrey Campbell and Misplaced Angels are donating gross sales proceeds made all through January to victims. Learn how these manufacturers and extra are supporting wildfire reduction efforts under.

Set Energetic

Set Energetic opened its headquarters as a donation middle, sending merchandise to greater than 300 households affected by the wildfires and elevating over $40,000 for individuals who misplaced the whole lot. Proceeds from its 2025 Core assortment will likely be donated to wildfire reduction efforts.

Rhode

Hailey Bieber’s skincare model Rhode dedicated to donating $1 million to organizations that present emergency reduction to mothers, caregivers, and households affected by the wildfires. These embody Elevate LA Household Purpose Fund, Pandemic of Love, and extra. The model additionally pledged to allocate 1% of all gross sales from January and February to donations.

Agolde & Residents of Humanity

Agolde and Residents of Humanity have opened up donation facilities throughout Los Angeles, together with in Santa Monica and Huntington Park. People can decide up three days’ value of clothes. For extra info, head to the Agolde or Residents of Humanity Instagram.

Akila

Los Angeles eyewear model Akila posted on Instagram that it is donating new prescription lenses and frames to anybody who misplaced theirs to the wildfires. If you happen to or somebody misplaced frames, you’ll be able to attain out to data@akila.la.

Free Folks

Free Folks is internet hosting a free store in its Santa Monica workplace, the place anybody who has been displaced can decide up new clothes, footwear, and bodycare merchandise. Extra particulars could be discovered on the model’s Instagram.

Uncommon Magnificence

Uncommon Magnificence contributed emergency care kits to evacuation facilities and has made donations to the Los Angeles Fireplace Division Basis and World Central Kitchen.

ALO

ALO is distributing care kits from its Beverly Hills workplace to these affected by the wildfires. Extra info could be discovered on its Instagram.

Rōz

Haircare model Rōz pledged to donate 10% of January gross sales to the California Neighborhood Basis and has teamed up with hair-tool model T3 to donate hair kits to any professionals who’ve been affected by the wildfires. Extra info could be discovered on its Instagram.

Jeffrey Campbell

Jeffrey Campbell is donating 30% of gross sales made between January 13 and January 31 to assist these affected by the wildfires.

For Love & Lemons

For the complete month of January, For Love & Lemons is donating 10% of on-line gross sales to assist rebuild native communities.

Squigs

Squigs founder Nikita Charuza has been affected by the wildfires, and the model pledged to donate to reduction efforts on its Instagram.

Each day Drills

Los Angeles model Each day Drills misplaced its workplace to the Palisades wildfire. The model donated $100,000 to reduction efforts, and 100% of proceeds from its latest assortment, Palisades Proud, will likely be donated to native companies’ rebuilding efforts.

Misplaced Angels

Press-on-nail model Misplaced Angels is donating 100% of its internet proceeds from all purchases from January 15 to 22 to the Los Angeles Fireplace Division Basis.

Yeah It is Jewellery

Yeah It is Jewellery will donate 100% of proceeds from its Los Angeles allure assortment to the Los Angeles Fireplace Division Basis. In line with the model’s Instagram, thus far it has donated $15,400, and the fundraiser will run all through January.

By Rosie Jane

By Rosie Jane posted on Instagram that it is collaborating with model companions corresponding to Alpyn Magnificence, Tower 28, Hanky Panky, and extra to open up its headquarters for donation pick-ups. If you happen to or somebody has been affected, join right here.