Amika Teams Up With January Digital to Scale Mission and Drive Growth

Brooklyn-based hair care model Amika is gearing up for development and has formally introduced January Digital as its media company of report.

Amika, whose dry shampoo is the number-one dry shampoo within the U.S. status market, is offered at Sephora and Amazon in addition to its personal web site. Along with reporting immense development, the model introduced in early 2025 that Nilofer Vahora has taken on the position of chief advertising officer, coming from the identical place at Milk Make-up.

For Amika, the choice to accomplice with January Digital permits for a consolidation of media efforts which was beforehand break up between three companies. The shift marks a big choice to really combine advertising efforts and analytics and measurements by approaching full-funnel advertising throughout the group. The technique, in accordance with January Digital, is to “drive a full-funnel advertising technique throughout social media, video, search and CTV whereas connecting knowledge and measurement throughout DTC, retail, wholesale and Amazon.”

“Our mission has at all times been to create pleasure via hair care, and this partnership with January Digital permits us to scale that mission in thrilling new methods,” stated Chelsea Riggs, chief govt officer of Amika. “By consolidating our full-funnel media technique beneath one modern and knowledgeable roof, we’re positioned to succeed in new heights of development whereas persevering with to empower self-expression and inclusivity for all hair varieties.”

Amika will proceed to disrupt and drive modern product improvement whereas sustaining connections with stylists in genuine and empowering methods via the Amika proline, supported by January Digital. Already, the company has built-in a media marketing campaign to help Amika’s superfruit star light-weight hairstyling oil.

In its position, January Digital might be specializing in core challenges together with supporting product launches, including effectivity and effectiveness to advertising initiatives and making a unified and actionable analytics and measurement basis.

“Amika’s DNA of innovation, dedication to testing and values-driven tradition align completely with ours,” stated Vic Drabicky, chief govt officer of January Digital. “Their group’s fearless strategy, mixed with our group’s advertising management, units us each up for a profitable future. This partnership is the beginning of one thing really significant and our whole group is happy for all the pieces we’ve forward of us.”

The way forward for the partnership will deal with development throughout a number of areas together with the general model and driving channel-level finest practices. In an announcement from the businesses, January Digital and Amika expressed “with a shared imaginative and prescient and unified efforts, this partnership is about to amplify Amika’s influence and ship distinctive outcomes throughout each channel.”