Exclusive | New Yorkers are rushing to buy Kendrick Lamar’s $1,200 Super Bowl flare jeans — or just try them on in Celine stores

Faddish fashionistas all have one objective: rating a pair of $1,200 flared Celine denims. 

Bougie type buffs of the Massive Apple are high-tailing it to Celine in SoHo, a security-guarded store, hoping to get their fingers on the virally in style pants. Some critical spenders are digging into their wallets to purchase — whereas wannabes simply wish to get within the dressing rooms to offer the denims a strive. 

Nonetheless, sources near the situation inform The Submit that they’re “fully bought out,” of the flared finery, which rapper Kendrick Lamar, 37, made must-haves by carrying a pair for his Tremendous Bowl LIX halftime present Sunday. 

Lamar’s dapper designer denim has turn out to be as coveted because the Vince Lombardi Trophy secured by the Philadelphia Eagles to clotheshorse of NYC and past. Inside 48 hours of the Tremendous Bowl, Google searches for “flared denims” spiked 5,000%.

And now, Kendrick is being credited for uplifting the third coming of the groovy minimize. 

“Y2K type is again,” David Thielebeule, males’s vogue director for Bloomingdale’s, advised The Submit. “Kendrick’s flared denim and varsity jacket nailed the vibe.”

“These vintage-inspired silhouettes carry nostalgia again in a cool, fashionable approach, and we’ve seen a particular surge in curiosity because the halftime efficiency,” he added.

Flared denims are additionally performing excessive among the many high-rollers, too. VIPs reminiscent of Meghan Markle, Bella Hadid, Sydney Sweeney and Pharrell Williams have lately been noticed sporting the haute hip-huggers. Those that dare-to-flare are leaning right into a retro type, which first rose to recognition within the Sixties and ‘70s and loved a resurrection in the course of the early aughts. 

The Celine SoHo insider, echoed these sentiments, saying, “It’s been very thrilling,” referring to the swarm of vogue followers who’ve popped in to test-wear the flares over the previous week. 

They’re pioneers of the “trying-on” development — and it’s choosing up pace with each ladies and men. 

Summer season Stewart, of Tribeca, bought the dear pants months earlier than Kendrick’s iconic efficiency.  

However, that didn’t cease Stewart from popping over to her nearest Celine to strive on one more pair of the buzzy bottoms shortly after his Tremendous Bowl slay.  

“I completely gasped after I noticed his denims,” Stewart, 37, a designer and mother of 1, advised The Submit. “They’re absolutely the best-quality, best-fitting denims in the marketplace.”

Newman Parker, 24, agrees. He hit Celine of Beverly Hills to strive the recent commodity in a girls’s measurement 29 — the identical measurement Kendrick rocked whereas wowing his halftime present viewers of over 133 million —  and stacked over 766,000 TikTok views on footage of his becoming.

“They’re so flattering,” Parker, a luxurious way of life influencer, advised The Submit. “By attempting them on, you’ll be able to undoubtedly inform the distinction between $1,200 denims and [a less expensive pair].”

“I had it happening in these denims,” he stated. “I’ll have to return to Celine and purchase them.”

However for Rodrigo Calderón, 25, a musical theatre actor based mostly in Midtown, lavish gear from the French vogue home is nowhere close to his price range. 

So, he’s snagged a number of pairs of head-turning denims for underneath $100 from native thrift shops. 

“If I used to be wealthy I might [buy them from Celine] however I’m not,” stated Rodrigo, who’s worn his cost-friendly flares for nights in town and up to date New York Vogue Week occasions. 

“Flared denims are a timeless and iconic alternative,” he added. “I’m glad Kendrick Lamar put them on the spot once more.”