Greyson Clothiers Completes $20M Capital Raise

Greyson Clothiers has some high-profile buddies.

On Friday, the Detroit-based golf-turned-lifestyle model created by former Ralph Lauren govt Charlie Schaefer accomplished a $20 million sequence A strategic development capital elevate with buyers that included Justin Timberlake, soccer participant Larry Fitzgerald, hockey participant Dylan Larkin, nation singer Eric Church and PGA professional Justin Thomas.

The funding spherical was led by NewBound Ventures and Chris Koch, chief govt officer of New Period, with participation from Tom Nolan, CEO of Kendra Scott, and David Chu, founding father of Nautica, together with present buyers.

Nolan and Chu can be becoming a member of the Greyson board of administrators as will Michael Hoffman, founder and managing associate of NewBound.

The athletes and celebrities have participated in fundraising efforts prior to now and are anticipated to assist the corporate, each tactically and strategically, in its subsequent part of development, the corporate stated.

The brand new capital will allow Greyson, which has grow to be identified for its wolf brand, to additional broaden internationally, add brick-and-mortar retail shops, improve its direct-to-consumer channels, in addition to its wholesale partnerships. Right this moment, Greyson operates shops in Denver; West Palm Seaside, Fla.; New York; New Orleans, and Atlanta.

Moreover, with the latest addition of womenswear, Greyson is poised to maneuver right into a full-blown life-style model for each genders.

“The chance to have these superb people be a part of our group is past a dream,” stated Schaefer. “I’ve had the good fortune to develop robust friendships with all these inspiring and pushed individuals. Our tales at the moment are shared with the identical motivation: to construct a pack based mostly of loyalty, ardour and the motivation to create. With this elevate, the goals proceed to get bigger and we’re so grateful to our pack. As we set forth into this subsequent chapter, we’re excited to proceed the narrative and embrace the unknown.”

Hoffman added: “We’re excited to help Greyson because it continues to innovate and lead the market in premium efficiency life-style attire. We’re persistently impressed with their capability to create clear go-to-market methods based mostly off storytelling and specialised merchandise.”

Schaefer created Greyson 9 years in the past and the corporate now has greater than 2,500 factors of distribution. The model provides elevated and complicated on a regular basis items influenced by golf, racquet sports activities and common health.