StockX Just Told Me This Is the Cool Trainer Brand Everyone Will Be Into This Year

Should you’ve been keeping track of coach developments, you’ve doubtless seen a shift within the lineup. The Adidas Sambas—as soon as the undisputed favorite—now not have their iron grip on style fanatics. This season, a brand new heavyweight has stepped into the highlight, proving that performance and luxury might be undeniably stylish. Sorry, Sambas, however let’s face it, consolation was by no means your robust swimsuit.

Breaking via the noise, Asics trainers have rapidly turn into the model to look at. Based in 1950 in Japan, these trainers are hardly new to the scene, however after a number of seasons of sitting below the radar, we have seen them expertise a sudden surge of populairty in latest months.

Buzzing on social media, the development is already extending far past on-line platforms. Coach multi-retailer platform StockX has reported a surge in demand final 12 months. In line with their knowledge, 2024 was a record-breaking gross sales 12 months for Asics, with trades up 350% in comparison with 2023. StockX additionally discovered that final 12 months Asics was the fastest-growing coach model within the UK (and quantity three globally)!

This explosive progress highlights the model’s ascent into the cultural zeitgeist, because it marries a sporty, but traditional silhouette with the comfy lower we have come to crave.

A major driver of Asics’ latest success is the viral reputation of its sister model, Onitsuka Tiger. Identified for its retro-inspired designs and daring colourways—and the acquainted lined motifs that each manufacturers show on the aspect of their footwear—Onitsuka Tiger’s Mexico 66 trainers gained main traction final 12 months, paving the way in which for Asics to shine. Including to this momentum are high-profile collaborations with designers like Kiko Kostadinov and Cecilie Bahnsen which have introduced worthy buzz to the model over the previous few seasons.

The enchantment of Asics lies in its means to marry efficiency expertise with streetwear aesthetics. Styling nicely with denim and leggings for the day-to-day, I’ve additionally seen kinds contrasted with female skirts for a playful end.