Super Bowl: What Happens With the Losing Team’s Championship Shirts?

An attire assortment celebrating the Philadelphia Eagles’ victory on the 2025 Tremendous Bowl was launched after the crew beat the Kansas Metropolis Chiefs 22-40 in New Orleans on Sunday. Pre-made championship T-shirts, hats and hoodies devoted to the Eagles’ win had been worn by crew members whereas they obtained the Vince Lombardi Trophy. The merch assortment was additionally made obtainable on the NFL web site.

However what occurred to the Chiefs’ pre-made Tremendous Bowl merchandise after they misplaced?

The NFL makes positive the dropping crew’s merchandise won’t ever be seen by most people. Nevertheless, the attire receives a brand new function as a substitute of going to the dumpster.  

Good360, a 501 charitable group that works to reroute wanted items from landfills into the fingers of individuals in want, works with the NFL yearly to donate the dropping crew’s attire to communities in want outdoors of the U.S. 

“It could go to individuals dwelling in Europe, Africa or Asia. However you undoubtedly received’t see it on anybody in America,” Shari Rudolph, chief growth officer and chief advertising and marketing officer at Good360, stated by way of assertion. 

Based on the group, the losers’ merchandise is transferred from the stadium to a central location in preparation for distribution. 

“Good360 will work carefully with worldwide NGOs to make sure that the attire goes immediately into the fingers of the appropriate communities — and never some place the place somebody may be capable of revenue from it. We additionally take pains to keep away from sending the attire to a location the place a flood of donated clothes might disrupt the native economic system,” Rudolph stated. 

The NFL and Good360 have been working collectively for 9 years. The charitable group additionally works with the Main League Baseball on the finish of the World Sequence. 

“Whereas the amount of unusable attire is just a few thousand gadgets annually, these world sporting occasions provide a high-profile alternative to focus consideration on sustainability and the advantages of product philanthropy,” Rudolph stated. 

The Tremendous Bowl LIX, the NFL’s championship sport for the 2024 season, befell on Sunday on the Caesars Superdome in New Orleans. The occasion marked the eleventh time New Orleans has hosted the Tremendous Bowl, tying with Miami for essentially the most by any metropolis. Kendrick Lamar carried out on the Apple Music Tremendous Bowl LIX Halftime Present.