Yoon Ahn Teams Up With Chase Sapphire Reserve for Seoul Campaign

Chase Sapphire Reserve’s latest marketing campaign that includes Ambush’s artistic director, Yoon Ahn, is spotlighting town of Seoul by means of her distinctive world lens.

The bank card marketing campaign titled, “Seoul Is within the Particulars” showcases Ahn having fun with her residence nation’s vibrant capital of Seoul by means of meals, historical past, tradition and energetic spirit. As a part of the marketing campaign, Ahn reveals how card members join and immerse themselves in native tradition together with a curated number of motels and card advantages reminiscent of lounge entry.

“The half that conjures up me about Seoul is the intersection between the previous and the long run,” Ahn mentioned in a video clip. “Korean folks take satisfaction of their identification. Style has grow to be an enormous a part of type in Seoul. They’re fast to traits they usually know easy methods to take pleasure in garments.”

Ahn informed WWD that travels affect her work in some ways — “the whole lot’s been always evolving at a a lot quicker tempo, particularly out in Asia. Locations like Seoul and Tokyo are always in a flux of like altering going into new phases with so many traits.”

The corporate mentioned that Ahn was a becoming associate for Chase Sapphire Reserve together with her “ardour for tapping into artistic inspiration” together with her lifetime of journey and world upbringing — she was born in Seoul, raised in Seattle, attended school in Boston and is now based mostly in Tokyo. Alongside her personal model Ambush, Ahn has collaborated with the likes of Louis Vuitton, Nike, Uggs, Coca-Cola, was appointed Dior Homme’s jewellery design director by Kim Jones throughout his tenure and extra.

“Yoon — a real cultural insider with a robust world imaginative and prescient — was the right associate for Chase Sapphire Reserve given her ardour for tapping into artistic inspiration by means of her lifetime of journey and world citizenship,” mentioned Leanne Fremar, world chief model officer of JP Morgan Chase. “By exploring Seoul by means of her eyes, Yoon additionally showcases how card members can join with and immerse themselves in native cultures by means of itineraries curated by Reserve journey designers.”

At all times an “avid traveler,” not simply due to her style and jewellery design work, Ahn mentioned that she’s at all times had a “real curiosity” for the world and is consistently “taking part in native actions on the highway.”

Ahn famous that individuals’s curiosity in South Korea has sparked for various causes — Okay-pop music, Korean dramas and films, meals, style, skincare and sweetness and extra have continued to seize the world’s curiosity in Korean tradition.

“Regardless of the entry level, folks will benefit from the metropolis as a result of the vitality is nice and it’s there’s so many issues on the market are that rather more superior,” Ahn mentioned. “Issues function and are accomplished in another way [in South Korea] that I don’t assume you get to witness within the States. That’s the great thing about touring and seeing issues.”

With one in every of Ahn’s buddies’ a neighborhood professional and a Michelin-star restaurant recipient, she’s usually launched to the most effective spots within the metropolis by means of her; in September, Ahn went to the natural restaurant and one other Michelin star holder, “A Flower Blossom on Rice.” However regardless of the place Ahn is, she loves avenue meals — an enormous a part of Korean tradition — and evening markets, frequenting “the smaller mother and pop retailers” and wherever else she sees locals frequenting.

Past her affinity for South Korea — which she is consistently touring to for work — Ahn mentioned a number of the distinctive locations she’s traveled to incorporate Johannesburg for its gifted youth music scene and Yellowstone Nationwide Park for its huge quietness and direct connection to nature.

As for a way the years of Ahn’s travels have formed her as a designer and particular person? Witnessing what’s occurring on the bottom in particular person is essential to her. Speaking to locals about what they’re into, absorbing the vitality of the place she is in and appreciating the great thing about the world is what maintain Ahn going.

Regardless of all of the mass consumption of small bits of knowledge occurring by way of the Web, Ahn needs to see “folks journey extra to understand the range of humanity.”